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The Sales & Marketing Playbook… A Critical Growth Tool

Like winning sports teams, successful business development teams use playbooks. Read on to learn how a sales and marketing playbook can improve project hit rates and accelerate growth.

In this paper, you will learn:

  • What a Sales and Marketing Playbook is

  • Why Every Business Needs a Sales and Marketing Playbook

  • When To Use a Sales and Marketing Playbook

  • What Information a Sales and Marketing Playbook Contains

  • How To Develop The Right Content For A Sales and Marketing Playbook

  • How To Ensure the Content Remains Relevant

 
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Maximizing ROI on Discovery Research With
Custom Market InsightS Reports

Custom Market Insights Reports have the power to improve project hit rates while delivering engagement and customer intimacy at much higher levels. They establish market credibility and provide competitive differentiation. Successful business development teams that offer Custom Market Insights Reports earn the highest honors  customers can bestow: the sale and an opportunity to solve the next problem.

In this whitepaper, you will learn:

  • What a Custom Market Insights Report is

  • Why Create a Custom Market Insights Report

  • When to Develop a Custom Market Insights Report

  • How a Custom Market Insights Report can help

    • get voice of customer interviews

    • secure sales meetings with true buyers

    • deepen customer engagement

    • improve project hit rates

    • improve internal engagement & increase ROI