Market Insights Reports

Custom Market Insights Reports maximize ROI on your up-front research. They can be used at multiple stages of the innovation process from interview recruitment to deepening customer and internal engagement - resulting in improved project hit rates. 
Available for 3 different audiences: Voice of Customer Participants, Your Internal Team, Your Target Customers.

For Voice of Customer Participants

Promise a summary of your research in exchange for participating in the Voice of Customer process. Companies are more likely to participate in Discovery interviews when you give them something of value in return - especially those with whom you do not yet have a relationship. A custom Market Insight Report can be easily generated to share insights while protecting your proprietary data and that of participants from competitors. When you share your learnings, you demonstrate your capability as a strategic partner who understands your customer’s world better than your competition. You also give your sales team a reason to call.

For Your Internal Team

Even the best innovations require internal champions to close sales. Share insights early on with your sales and internal support team early to ensure the necessary internal engagement to make your launch a success.

For Target Customers

Educating prospects as to why you developed the product helps to effectively communicate your value proposition and the reasons prospects should believe it. Use this market report to build your pipeline as you convey market trends and how you can help solve industry problems.

Contact us to create your custom Market Insights Report.

Phone: (216) 333-4569 
Email: Kelly@LawrenceInnovation.com