How to Deliver Organic Growth Despite Market Dynamics
By Kelly Lawrence, Founder & CEO, Lawrence Innovation
Companies deliver organic growth by increasing topline sales and increasing the volume of products or services sold. In tough times, it can be easy to react to market conditions and prioritize efforts to manage the business versus grow the business. Who among us has enough raw materials and employees to meet demands right now? These issues are important and of course must be addressed. But what happens once the clouds part? Do you have the right products and services your customers need to take them to the next level? Will you be ready to serve your customers once supply chain and recruiting challenges have calmed?
Did You Know?…
“Doubling down on innovation in the midst of a crisis can have even greater benefits. Companies that prioritized breakthrough innovation at the onset of the 2008 financial crisis outperformed their peers in terms of market value by 10% during the recession. Five years later, those same companies were outperforming competitors by 30%.”
Pause for just a moment. How much of what you do is reactive versus proactive? How much of what your organization is doing is reactive versus proactive? Proactive leaders are what The AIM Institute calls builders. Builders think about how to create and support long-term, sustainable growth. We want to leave the organization stronger than we found it. We want to fill our customers unmet needs and in-turn create rewarding opportunities for our team members. We want to inspire our employees to be builders.
If you’re ready to increase builder mentality and organic growth results, contact us. We can help.